Investing in our future one child, one family at a time.
Overview
Aprendamos is a therapist-run organization that began in 2005 to serve the needs of children and families through early intervention. Their programs support children from infants to age three, and their families, who are affected by a developmental delay or disability. They help children acquire the skills necessary to grow, learn and develop to their greatest potential, while providing families with essential resources that help create a nurturing and safe home environment.
the challenge
As Aprendamos continued to scale and grow, they realized that most of the public was not aware of their updated services or the opportunities they now offered to a wider group of people. NMCO Studio was tasked with creating a campaign that not only informed the public about Aprendamos updated programs and services, but also visually communicated how their culture and company values informed their nuanced approach to these programs and services. Aprendamos provides families with the tools they need to raise healthy, happy, successful children.
the solution
NMCO Studio worked closely with Aprendamos program managers to develop a comprehensive commercial campaign that targeted families who could benefit from the Aprendamos family of services. I collaborated with the Creative Director and other department heads to develop story-driven scripts that adhered to the visual language established by the client’s branding. I leveraged a strong eye for visual composition and in-depth technical abilities to produce innovative, narrative sequences that told a compelling story while remaining on brand, delivering a final product that achieved the client's desired goals while adhering to their core values.
the results
18%
Increase in Program Attendance
$250,000
Raised in 2022 for Charity
2
2022 Healthcare Impact Awards
Not only did Aprendamos see a significant improvement in public outreach and program attendance, but they also received national recognition for their outstanding services and were awarded key grants that allowed them to expand on their catalogue of services. During the 2023 CentralReach conference, the CentralReach Autism and IDD Care Awards Program recognized Aprendamos for the important contributions of their care professionals, support professionals, and educators who embraced technology to help those they serve achieve better outcomes and live more independent lives. It is the first award program recognizing the impact of professionals within the Autism and IDD Care space.
Director
Script Writer
Senior Producer
Senior Editor
Senior Colorist
Production Roles
Client Links